How to sell an item
List a product:
Pick the right title
What makes a good product title? In short, it needs to be simple, accurate and informative. You should aim to limit the number of words to 4 - 5, including the brand name and product type.
For example, an informative title could be "Navy Canali Suit" or "Canali Grey Wool Suit". The latter describes two relevant features of the suit, namely that it is grey and made using wool.
Write a great description
A great description is more than a list of features. Rather, it presents the item in a positive and engaging way, allowing the prospective buyer to get a full understanding of the item before they make the purchase.
This should include:
- Accurate measurements
- Relevant background information
- Explicit disclaimers about faults
Take great photos
It is no surprise that high-quality product photos are more likely to draw attention to your product and result in a sale. You can only upload 5 photos, so pick them wisely!
The first thing you need to consider is lighting. We've all had experiences buying clothes in dimly-lit stores, only to find they look slightly different in better lighting. The same thing can happen with photos.
We recommend taking product photos in natural lighting, as dim lighting often makes the product look less appealing. We also encourage you to swap any blurry photos with alternatives that have higher clarity.
Another thing to look out for is a simple, unobtrusive background to take the photos in front of. Plain walls work well for most items. If necessary, you can even remove the background entirely - there are several websites that offer this service for free. The end result is a clean photo that allows prospective buyers to focus entirely on your product.
Other features worth including are receipts, tags and labels. We recommend you also include a photo of any faults, with a disclaimer in the product description.
It's slightly different for shoes; you need to take clear photos of the insole, outsole and any information on the tongue. You will also need to include both shoes in the photos.
Get creative with your shots! Listings that nail the basics will do much better than those that don't. What's more, a set of great product photos make the process of buying pre-owned clothes more enjoyable and stress-free.
Get the price right
Without a fair price, you may struggle to sell your item. It is worth researching similar products, focusing on the price at which they were sold. This should help you to identify the upper and lower limits that you can charge. You can easily lower or raise the price of the listing at a later date.
To edit the price, go to your account dashboard, or enter " Select the 'Selling' button on the left side panel, which will take you to all the items you have listed on the site. Locate the product you want to make changes to and click 'Edit'. After you press submit, all changes will be made automatically.
What about fees?
As of 30/12/20, there are no fees for sellers. There is a fee charged by Stripe for payment processing, which will be deducted from the sale price. The Stripe fee is currently 1.4% + 20p.
For example, if you sell a suit for £100.00, Stripe will deduct £1.60 (£1.40 + £0.20) in order to process the transaction.
Find the delivery address
To find the address of a buyer, you must first select the 'Selling' button on your account dashboard. Then find the relevant item that has just been sold. On the item, look for a button for the buyers address.
After you find the delivery address, we recommend that you post the item as soon as possible.