Today on the blog I want to talk about making small improvements to your shop or online store that will have a longer term impact.
It's often recommended not to try making big changes to your shop in one go, it's way more effective to improve it in incremental steps. While it's easy to make a list of bigger things you'd like to change, it can often be daunting to actually start implementing them. These five suggestions are changes you can easily implement into your resale shops that will make it look better and improve the experience for customers. I've chosen these suggestions because they don't require much effort, yet accumulate over time to produce big results. You don't have to do them all at once, or even particularly soon - the idea is that you can pick the one(s) that particularly interest you and do them; with the knowledge that when you're done, your shop will be undoubtedly better and more appealing than before.
Get the basics right
Make sure you have a great name, a good profile picture/logo and a well-written bio. These are the very first things you need to nail before anything else. To stand out, your name should be unique and representative of the style of the products you sell. If you typically offer more professional items, then this could be portrayed in a more sophisticated shop name. Adding a logo or profile picture will make the shop feel more personal and/or professional depending on what vibe you go for. Either way, it's a small win that might make a difference.
The bio should be fun, yet concise - you want to convey as much useful information as you can within the character limit. Are you offering worldwide shipping? This should be included in the bio. Do you take returns? Again, add it to your bio. Anything important must be in the bio. It is always best to err on the side of caution, by reducing any ambiguity about your offering. This is also referred to as reducing the knowledge gap, which is necessary when optimising for more sales and better reviews.
Perfect the product details
Now that the easy information about your profile is out of the way, you can focus your attention on the various products listed on your shop. There aren't many things in life that you can do perfectly, but one thing is adding the brand, size and any other information that is factually correct to your product description. The number of products listed on resale marketplaces that conveniently miss out the brand name is huge. This is generally bad practice and may be perceived as misleading to some people. If you don't want to include the brand because it has a reputation for low quality products or cheap prices, then don't bother listing it. If someone purchases the product, they will inevitably discover that the brand and most likely write a scathing review.
As for the product description, try to describe the item as succinctly as possible. Make it fun and enjoyable to read, yet transparent about any faults. If you are unsure whether to include a very minor fault in an otherwise flawless item, just do it. People appreciate the honesty and this will reflect well on the rest of your products.
Make your photos standout
High quality product photos will go a long way. It shows that you, as a seller, care about the user experience of your shop. It also makes the products look more desirable, which in turn increase the likelihood that they will find a happy buyer. Take the pics in good lighting, with a decent camera that provides true-to-life colours and clear background. Note: use remove.bg to cut out the background of your image if you thing it will make the product look more appealing.
The last thing I'll say about product photos is that you should always aim to add as many as the platform will allow. There is usually a maximum of 4-5 photos that you can upload, so make sure to use all of them. Each added photo offers the prospective buyer more visual information about the product, allowing them to feel more confident in their purchasing decision since there shouldn't be any nasty surprises that weren't visible in 5 photos.
Over time we tend to neglect small details about our shop, but it's often these details that can be the difference between making a sale or not. Consistently work to improve your shop each day and you'll see great results.