Privacy Policy

Last updated December 16th, 2020

Nowplease is a marketplace that facilitates the buying and selling of clothing, with the purpose of making smart clothing more accessible to everyone. The website is operated by Nowplease Technologies Ltd (company number 12033778), which is registered in England. This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from (the “Site”). Transparency and fairness are at the core of this Site, therefore this Privacy Policy will be subject to frequent revisions to ensure that it goes above and beyond the current requirements. 


Personal information we collect:


When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”


We collect Device Information using the following technologies:


  • “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit

  • “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps. 

  • “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.


1. Account Information

When you create an account on Nowplease, or access the Site using a social login, you accept the Terms of Service and Privacy Policy. Hence you consent to the collection of certain information as set out on this page. Contact information, including your full name, email address and password will be recorded through our authentication provider Auth0, in order to keep your account secure. Our processing of your information will be either with the reliance on your consent, legal obligation, or our legitimate interests; the lawful basis for this processing will be through the entrance of a personal contract.


2. Social Login Information


There is the option for users to log into the Service using a social network account, such as Facebook or Google, which is also facilitated by Auth0. By linking your Nowplease account to a social account, you are giving consent to the collection of personal information that will correspond to their privacy policy. Information provided may include name, profile picture, username, age, gender, friends/followers and any other information which we have been given consent to use. This information can also be used to assist you in sharing our Service with friends/followers. In using a social login to access the Site, you are accepting the collection of certain personal information as set out on this page.


The purpose of social logins is to allow you to use the Site without needing to enter the necessary personal information required to create an account. If you have used a social log in, we will not have access to your password or other log in details. Instead, this information is offered by the selected social network and offers various advantages, including the ability for you to invite friends to the Site, if you so choose. 


3. Transaction Information


When you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, order ID, transaction details (time, date, quantity), location, billing address, shipping address, payment information, such as card number, expiry date and security code (through Stripe), email address, customer identifier, and phone number. Information about all purchases and sales through the Site are also collected. We refer to this information as “Order Information.” Collecting the Order Information is necessary for the efficient functioning of the Site. It allows us to display your shipping details to relevant sellers in the event that you purchase one of their items. Furthermore, this information only becomes accessible to the seller once the order has been placed, at which point it is their responsibility to deliver the item as intended. Where Stripe is used, support team employees may have access to personal information including name, address, and the last 4 digits of your card number in order to assist transactions.


What information is displayed to the seller?


We ensure that any shipping information provided to the seller is necessary for the delivery of the item. Only the following information is displayed: the full name, email address, shipping address, location (where consent is given) and phone number. 

What information is displayed to the buyer?


When selling an item of a buyer, once the item is purchased, the buyer has access to your username, and location (where consent is given). 


4. Payment Information


Stripe is used to facilitate transactions between parties on the Site. According to Stripe’s Privacy Policy for the United Kingdom, as of 13th December 2020, your email address, name, and log-in credentials are collected when you create a Stripe account. 

Furthermore, when you choose to make use of the “Remember Me” option available at checkout, Stripe will collect your payment card number, expiration date, CVC code, and email address. Stripe also records necessary information using cookies.



How do we use your personal information?


When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.


We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations).  Additionally, we use this Order Information to:

  • Communicate with you;

  • Screen our orders for potential risk or fraud; 

  • When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.


Personal information will only be used while your account is active. If you wish to deactivate your account, email:


We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns). Where IP address is shared, how you use the Service is associated with the device used rather than you as an individual, unless you are navigating the site through a Nowplease account. 


Visible personal information


Any items that are being sold through our Site, will be visible to other users and search engines, with a product description, sizing and delivery information. Previously sold items will be visible on your user profile. Certain personal information will also be visible, however, this is limited to information that is deemed necessary for the transaction to take place. It currently includes your username.


Sharing your personal information


We share your Personal Information with third parties to help us use your Personal Information, as described above. We use Google Analytics to help us understand how our customers use the Site - you can read more about how Google uses your Personal Information here:  You can also opt-out of Google Analytics here: We use Google Analytics for purposes outlined below:

  • Legitimate interests for enhancing user experience and services 

  • Legitimate interests for marketing purposes

  • Legitimate interests of monitoring compliance with Terms & Conditions


Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights. We will monitor potential criminal or fraudulent activity. Use of our service will be tracked, for legitimate interests, to ensure compliance with Terms & Conditions and legal obligations. 


Behavioural advertising


As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you.  For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at


You can opt-out of targeted advertising by:



    GOOGLE -


Additionally, you can opt-out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at


Do not track

Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.


Your rights


In line with current data protection laws, you have right in relation to the processing of your information:

  • Your right of access: you can contact us and ask for a copy of your personal information.

  • Your right to rectification: you can contact us about information that you believe to be inaccurate. We will rectify this information in some circumstances.

  • Your right to erasure: you can contact us to erase your personal information in some circumstances.

  • Your right to restriction of processing: you can contact us to restrict the processing of your information in some circumstances.

  • Your right to object to processing: you can object to the processing of your information.

  • Your right to data portability: regarding information you have given, you can contact us to transfer the information to you or from one organisation to another, in some circumstance. This is only applicable in situations where we are processing personal information with your consent.


Please note that while you have no obligation to provide personal information, it may prevent us from offering services otherwise available.


Additionally, we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above.  Additionally, please note that your information will be transferred outside of Europe, including the United States.


If you would like to exercise this right, please contact us through the contact information below.


Data retention

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.



We update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.


Contact us

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at


©2021 by Nowplease Technologies Ltd

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